An implementation consulting practice for mid-market B2B SaaS companies whose implementation function has stalled. Diagnostic-first. Root-cause-grounded. Senior-sponsor-grade.
Most B2B SaaS treats implementation as a checklist: a series of tasks to complete before the customer is "live." That treatment is exactly why most implementation functions stall. Too lean to absorb complexity, too improvised to scale, too downstream of the sale to get the senior attention they need.
VanBrunt & Co. brings operator-grade rigor to that function. The work is built from running real implementation programs, not from consulting frameworks. The senior leader engaged is the senior leader doing the work.
You can't fix what you haven't diagnosed. The three-cause framework is how we identify which structural pattern is dominant in your function, before recommending the fix.
Each implementation manager runs their own playbook. There is no shared, codified discipline. Outcomes depend on the individual, not the system.
Implementation owns delivery without owning the upstream and downstream functions that determine whether delivery is possible. Variance lands on the team without authority to address it.
The team identifies issues retrospectively, but cross-functional engagement in solutioning is absent. Findings document what is broken without resolving it.
Audit, Sprint, Retainer. Fixed scope. Fixed price. No daily rates. No expanding scope. No surprise invoices.
A 5-day diagnostic engagement. Produces a 15 to 25 page written assessment with prioritized recommendations and a 30, 60, 90-day sequencing plan.
Operator-grade execution of the top recommendations from an Audit. The senior leader engaged is the senior leader running the work, not handing it off.
Fractional senior leadership for an implementation function where a full-time hire is not yet warranted. Light, Standard, and Heavy tiers available.
The practice is led by Matt VanBrunt, an operator with more than a decade running B2B SaaS implementation programs. First at PlanSource, where he built the carrier-agnostic 834 EDI template that became the company's standard. Then at Collective Health, where he led several of the largest and most complex enterprise implementations the company shipped, plus the most broad-reaching enterprise implementation program in the company's history.
The methodology is built from that work, not borrowed from consulting frameworks. The senior leader you engage is the senior leader doing the work.
Reach out about implementation challenges you're seeing, or to begin a conversation about a future engagement.
The practice is small by design. Every conversation is held by the senior operator. There is no junior associate triage; if you reach out, Matt reads the message.
A single note when the practice is ready to accept engagements. No newsletter. No ongoing communications.
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